|
040 -CATALOGING SOURCE
|
|
a
Original cataloging agency
NEU GrandLibrary
|
|
|
050 -LIBRARY OF CONGRESS CALL NUMBER
|
|
a
Classification number
HF5826.5
|
|
b
Item number
.U55 1987
|
|
|
100 -MAIN ENTRY--PERSONAL NAME
|
|
a
Personal name
Ünlü, İlhan.
|
|
|
245 -TITLE STATEMENT
|
|
a
Title
Reklam kampanyası planlaması /
|
|
c
Statement of responsibility, etc
İlhan Ünlü.
|
|
h
Medium
BOOK
|
|
|
260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
|
|
a
Place of publication, distribution, etc
Eskişehir :
|
|
b
Name of publisher, distributor, etc
Anadolu Üniversitesi,
|
|
c
Date of publication, distribution, etc
1987.
|
|
|
300 -PHYSICAL DESCRIPTION
|
|
|
|
440 -SERIES STATEMENT/ADDED ENTRY--TITLE
|
|
a
Title
Anadolu Üniversitesi yayınları ;
|
|
v
Volume number/sequential designation
127.
|
|
v
Volume number/sequential designation
no.269.
|
|
|
504 -BIBLIOGRAPHY, ETC. NOTE
|
|
a
Bibliography, etc
Bibliography : p.141-150.
|
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
|
a
Topical term or geographic name as entry element
Advertising
|
|
