020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
eng
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5813.U6
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b
Item number
G55 1973
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
659.11/3/0973
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Glatzer, Robert.
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245 -TITLE STATEMENT
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a
Title
The new advertising;
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b
Remainder of title
the great campaigns from Avis to Volkswagen.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
New York,
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b
Name of publisher, distributor, etc
Citadel Press
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c
Date of publication, distribution, etc
[1970]
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300 -PHYSICAL DESCRIPTION
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a
Extent
191 p.:
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b
Other physical details
ill.;
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c
Dimensions
29 cm.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Advertising
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