a ISBN 0-84423-101-0

a ISBN 978-08-4423101-3

a Original cataloging agency NEU GrandLibrary

a Language code of text/sound track or separate title eng

a Classification number HF5810.H6

b Item number A32 1997

a Dewey Classification 659.1/092

a Dewey Classification B

a Personal name Hopkins, Claude C.,

d Dates associated with a name 1866-1932.

a Title My life in advertising ; &, Scientific advertising :

b Remainder of title two works /

c Statement of responsibility, etc by Claude C. Hopkins.

h Medium BOOK

a Title proper/short title My life in advertising

a Title proper/short title Scientific advertising

a Title proper/short title My life in advertising ; and, Scientific advertising

a Place of publication, distribution, etc Chicago :

b Name of publisher, distributor, etc NTC Business Books,

c Date of publication, distribution, etc 1997.

a Extent xiii, 318 p. ;

c Dimensions 23 cm.

a Title Advertising age classics library

a General note Originally published: Lincolnwood, Ill., U.S.A. : NTC Business Books, 1986, c1966.

a Summary, etc Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

a Topical term or geographic name as entry element Advertising personnel

a Topical term or geographic name as entry element Advertising.

a Personal name Hopkins, Claude C.,

d Dates associated with a name 1866-1932.

u Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1012/97030305-b.html

u Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1412/97030305-d.html