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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
eng
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5438.5
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b
Item number
.S29 2002
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
659.113076
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Sayre, Shay.
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245 -TITLE STATEMENT
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a
Title
Campaign planner for promotion and IMC /
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c
Statement of responsibility, etc
Shay Sayre.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Cincinnati, Ohio :
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b
Name of publisher, distributor, etc
South-Western Thomson Learning,
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c
Date of publication, distribution, etc
c2002.
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300 -PHYSICAL DESCRIPTION
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a
Extent
iv, 172 p. :
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b
Other physical details
ill. ;
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c
Dimensions
28 cm.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Advertising campaigns
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Sales promotion
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Communication in marketing
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