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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
tur.
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5823
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b
Item number
.S3634 1997
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Schultz, Don E.
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245 -TITLE STATEMENT
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a
Title
Başarılı reklamın ilkeleri /
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c
Statement of responsibility, etc
D. E. Schultz, S. Tannenbaum ; çev. E. Koroğlu, C. Serbest.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
İstanbul :
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b
Name of publisher, distributor, etc
Yayınevi,
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c
Date of publication, distribution, etc
1997.
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300 -PHYSICAL DESCRIPTION
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a
Extent
143 p. :
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b
Other physical details
ill. ;
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c
Dimensions
20 cm.
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440 -SERIES STATEMENT/ADDED ENTRY--TITLE
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a
Title
Modern Dünya Dizisi / reklamcılık ;
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n
Number of part/section of a work
1.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Advertising
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Tannerbaum, Stanley.
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