020 -INTERNATIONAL STANDARD BOOK NUMBER
|
|
040 -CATALOGING SOURCE
|
a
Original cataloging agency
NEU GrandLibrary
|
|
050 -LIBRARY OF CONGRESS CALL NUMBER
|
a
Classification number
HF5823
|
b
Item number
.T23 1993
|
|
082 -DEWEY DECIMAL CLASSIFICATION NUMBER
|
a
Dewey Classification
659.1/02/02
|
|
100 -MAIN ENTRY--PERSONAL NAME
|
a
Personal name
Taylor, James Walter,
|
d
Dates associated with a name
1933-
|
|
245 -TITLE STATEMENT
|
a
Title
How to develop a successful advertising plan /
|
c
Statement of responsibility, etc
James W. Taylor.
|
h
Medium
BOOK
|
|
260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
|
a
Place of publication, distribution, etc
Lincolnwood, Ill., U.S.A. :
|
b
Name of publisher, distributor, etc
NTC Business BOOKs,
|
c
Date of publication, distribution, etc
1993.
|
|
300 -PHYSICAL DESCRIPTION
|
a
Extent
viii, 248 p. :
|
b
Other physical details
ill. ;
|
c
Dimensions
29 cm.
|
|
500 -GENERAL NOTE
|
a
General note
Includes index.
|
|
500 -GENERAL NOTE
|
a
General note
Rev. ed. of: How to write a successful advertising plan. c1989.
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
a
Topical term or geographic name as entry element
Marketing
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
a
Topical term or geographic name as entry element
Advertising
|
|
700 -ADDED ENTRY--PERSONAL NAME
|
a
Personal name
Taylor, James Walter,
|
d
Dates associated with a name
1933-
|
|