- Includes bibliographical references (p. [199]-217) and index. - What reputational capital is: Open your eyes; Switching paradigms; Getting a handle on reputational capital; A fresh economic concept; How to gauge reputational capital; Integrity and fair play: wellsprings of reputation; A reputation calculus; Becoming a zeta firm: a company of character -- How to build and sustain reputational capital: Generating reputational capital; Forging reputation from inside; Outside-in strategies; Harnessing reputational strengths; Building reputation across cultures; Reputation rescue -- Conclusion.
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